Aswin and beehiiv: A Match Made in Heaven?
Why beehiiv should bring Aswin on as Lead Editor (Newsletter)
November 9, 2023
I’ve been looking for an “in” to beehiiv.
I don’t remember if I first heard about Tyler Denk from Bryan Wish/Arcbound or Alex Lieberman/Morning Brew, but I’ve been following his projects since the “Big Desk Energy” days.
There are a only few opportunities you get in your life to join the right company at the right time. Think Hubspot in 2012, Drift in 2016, Morning Brew in 2018, or now beehiiv in 2023; An opportunity to build an amazing product with a small team of highly ambitious people.
I’ve been writing newsletters, both for myself and for my employers, for over 7 years.
I’ve sent out newsletters in Mailchimp, Hubspot, ActiveCampaign, SendFox, Convertkit, Substack, and beehiiv.
If a product with the interface and support of Mailchimp can bootstrap its way to a billion dollars, I know the future for beehiiv is bright. 🤩
I recently got to meet and chat with Isidora and Daniel to see if I could help as a sales resource. But they were looking for someone with more experience on the sales side (whereas my background is stronger on the marketing side).
I truly do have love for the hiiv. 🥰
Another Chance + Role Alignment
I waited patiently and did my routine inspections of the beehiiv career page. I was pumped to find the Lead Editor role.
I believe my background and experience makes me a great fit based on the job description. I’d like to break it down! (You can toggle each section below.)
Newsletter Experience Required
I have written over 300 newsletter editions between my personal newsletter and weekly emails I wrote in my corporate roles.
At hatch I.T., I grew our newsletter from 100 subscribers to 400+. And that was after we did our quarterly pruning of readers who didn’t open any of our previous 20 sends.
I even got some love from someone who knows a little something about newsletters.
Self-Starter / Launch Initiatives
I thrive in startup environments because I am an idea machine and can wear many hats.
Examples of initiatives I launched:
- I created a community Instagram page for Indian Wedding Planning because I saw a gap in the market for my culture to find vendors who specialized in this niche.
- Having no background in UX, I led a project to redesign hatchpad’s job pages because we needed to drive more applicants.
Love for Creators + Interviewing Experience
Back in 2008, I used to play Club Penguin. But more importantly, I was active on CP forums and created my own forums. It was common to have a little “title” for yourself, so I labeled myself “The Creator”.
But it shows that I’ve been obsessed with people who create from a young age.
In college, that admiration was for people like Pat Flynn, Noah Kagan, and Ramit Sethi who were so generous with their knowledge and great writers. That’s why I’ve done all my consulting work for creators like Alex Lieberman, Sam Parr, and Noah Kagan.
I get energy from speaking and working with these people.
During COVID, my alma mater’s Entrepreneur Program wanted to launch a community. I was responsible for creating content and running their newsletter. I interviewed founders and CEOs from Virginia Tech about their companies, challenges, learnings, and advice.
Those conversations never felt like work because I led with curiosity and always came away with knowledge or insights that needed to be shared with the community.
My friends ask me for recommendations on any new purchase they make because they know I do
too much a lot of research on any product I buy.
Here’s a breakdown I did when I was shopping for laptops (ask me why I eventually ended up going with the M2 Macbook Pro!)
I am great at knowing how to Google things. And when it comes to researching people, I dive deep into podcast appearances, blog posts, and YouTube videos.
My goal is to be as good a researcher as Danny Miranda, Sean Evans, and Nardwuar.
Case Studies Associated with the Role Responsibilities
In addition to the “nice to haves”, here are some real examples of how I’ve done work similar to the role responsibilities.
Write a weekly newsletter focusing on the specific techniques, tactics, and stories behind the most successful content creators in the world.
I wrote a weekly newsletter that was targeted toward technologists who wanted to grow in their careers at a startup. We interviewed leaders, managers, and individual contributors to gather and share their stories, strategies, and advice for career growth.
Lead the social strategy for this media property and build a holistic strategy to grow and market the newsletter via video and audio assets across all social media platforms.
Experiment with a podcast component to extend the content ecosystem to be symbiotic and additive to the newsletter component.
We can generate podcast episodes from the interviews that are used to make the newsletter.
I’ve been a part of two early podcasts: The Founder’s Journal by Alex Lieberman and The Pair Program by hatch I.T.
In both cases, I was focused on growth and repurposing content.
Write monthly tentpole blog posts to further advance the growth and development of our blog efforts and content strategy there.
I wrote monthly blog posts for the hatchpad blog. I shifted our strategy from writing “listicle” type articles to evergreen content that answered questions for our community like “How to update your LinkedIn profile” and “How to build a technical portfolio”.
Ask me how I took a product page from the 4th page to the 4th overall result on Google!
Lead initiatives to drive engagement with our content and elevate the stories and experiences of our users and others in the creator economy.
At hatchpad, we shared insights from thought leaders and C-level managers. But our users had unique career insights themselves.
We made a forum for them to share those insights with each other in the form of small group webinar roundtables. One leader would kick it off with their insights and then each member would have a chance to ask questions or share their own experience.
I believe this type of roundtable or cohort based model would work well with beehiiv/newsletter creators as well.
If you agree that we’d be a great fit, please contact me at email@example.com.